California_bird

deep linking ..is it legal or illegal

Perhaps, most of us feel strange to the deep linking. Actually, deep linking refers to the practice of linking to a specific web page rather than to the homepage of a particular website.

Form the article; we easily know that deep linking enhances usability because it helps to satisfy users’ needs. Generic links, such as those to a company’s homepage, are less useful than deep links that take users directly to the specific web page they are looking for.

Whereas, there is an argument of deep linking, is it legal or illegal? The author has illustrates three example of the cases of deep linking. Actually, the internet as a new media is totally difference with the traditional media. There are not statute laws on it. The arbitrate of the courts are depends on the humanity and the respects of human beings. Form the three cases study in the article I found that the legal or illegal in the deep linking is depend on how we execute our deep-linking activities that we make it legal or not.

However, for those who against to the deep-linking activities. The author also has provide us a way to stop the deep linking in our blogs or website which to build an electronic “gate” in front of every one of our pages that checks to make sure each visitor is a registered user. But, most of websites don’t like to deep link to a site that requires registration as there are bound to be quite a few readers who will end up being frustrated when they click on a link only to find a “You must register first” message. So this technique is a pretty pragmatic way to discourage deep linking.

The reason why deep linking is important is that it’s a key feature of both online articles and weblogs. Deep linking allows the author of an article or blog entry to embed a link inside a word or a phrase. Deep linking provides a lot of convenience for online readers.
By the way, from the article i can also found that, most of New Media companies don’t mind; in fact, they deeply welcome deep links. Christopher Schroeder, the CEO and publisher of Washingtonpost.Newsweek Interactive (the online unit of The Washington Post Company), loves deep linking.

For an example, “I think it’s fabulous. Maybe I’m being a little naïve, but I think the more people who become aware of The Washington Post’s quality journalism, the better,” he says. “The more people who come to our site and taste us — and by tasting us find that they want to come back — is a good thing. If our journalism were misrepresented anywhere, I’d go against it right away. But having links so people will come to our site and learn more, I think is a great thing.”
(Copying form the article).

At last, I truly agree to author that. A major clampdown on deep linking would have a critical dampening effect on the web’s growth and development and we only can do is face it. “The web was created for linking, so let’s keep it that way.”

posted by Chole @ 7:08 AM